Target

Make Your Products Stand Out at Target

Core Content and Data Syndication

Create, collect, enrich and manage your product information to optimize your eCommerce experience.

Rich Media

With rich media and interactive experiences on Target, manufacturers see a measurable increase in online sales.

Label Information

Meet legally mandated product data requirements for nutrition labels, ingredient lists, drug facts, fact panels and allergen statements on your Target PDPs.

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Content Health

Monitor and improve your content by knowing what areas need attention and editing. Receive alerts about easy fixes to improve content quality on Target.com.

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Capture Shopper Attention and Grow Sales at Target

Core Content and Data Syndication*

Set up and manage your essential item data at Target from a centralized location. Publish item data, images, feature bullets and more to deliver a consistent and transparent omni-commerce experience that drives sales and supply chain efficiency.

Content includes:

Marketing Copy
Feature Bullets
Images
Video
Target’s Item Attribution

*Note: All Core Content is subject to Target’s Data Review process before publication

Content and Data Syndication to Target

Syndication gives you the ability to publish data and content from one source to multiple retailers, including Target.

It is used to support new item setup or edit and maintain data and content for your existing product assortment.

Captivate Customers with Rich Media

Increase conversion an average of 90% on Target.com with rich media and engaging, interactive content on your product pages. Enhanced Content is an important part of Target’s mission to provide an exceptional shopping experience and forms a large part of your Target Content Score.

Publish engaging visual descriptions using existing media assets
Create once, display across devices
Easily assemble interactive product tours
See metrics on shopper engagement and interaction
Edit content any time and quickly republish without Target Data Review

*Note: Enhanced Content is a separate solution from Core Content and other data

Submit Accurate Label Information

Syndigo can help you collect, manage and syndicate required product label information to be displayed under the ‘Drug Fact’ or ‘Label Info’ tabs of your Target PDPs in the correct screen-readable format. Types of label information may include: